From fluctuating tariffs and evolving trade regulations to changing consumer preferences and the emergence of new markets, industry experts shared valuable insights during the 2025 Vinexpo Asia roadshow held in Singapore, Bangkok, Kuala Lumpur and Shanghai.

SINGAPORE, May 8, 2025 /PRNewswire/ -- Vinexposium successfully concluded its Vinexpo Asia 2025 roadshow, with events hosted in Singapore, Malaysia, Thailand and China. The roadshow gathered regional experts and thought leaders to examine the ongoing transformation of the global wine and spirits industry.

Key topics included the impact of shifting trade dynamics and tariff fluctuations, changing consumer expectations, growing demand for no/low alcohol products, and the implications of climate change on wine production.

Rodolphe Lameyse, CEO of Vinexposium shares, "Vinexpo Asia reflects the agility and ambition of the wine and spirits industry as it navigates an increasingly complex global environment. Market shifts—whether geopolitical or consumer-driven—are reshaping our sector at speed. Through this roadshow and ahead of our Singapore edition in 2025, we reaffirm our position as a strategic meeting point for professionals seeking to better understand Asia's dynamics and expand their reach." 

Through this roadshow, the Vinexpo Academy and upcoming initiatives such as Voice of the Industry, Vinexposium reinforces its role not only as a business facilitator, but also as a curator of expert-led content and market intelligence for the global wine and spirits community.

Market trends across Asia 

The 4 events were helmed by Rodolphe Lameyse (CEO of Vinexposium) along with Rob Temple (Managing Director, Sinowine Ltd) in Singapore and Malaysia, and with Natalie Wang (Founder & Editor, Vino Joy News) in Thailand and China. 

In a context of continuous global wine consumption decline, particularly among younger demographics, key insights shared across the Vinexpo Asia roadshow highlighted market shifts, emerging opportunities, and regional dynamics. 

During such uncertain times, the wine world looks to Asia, where growth and opportunities can be seized. Today, Asia's population of 4.8 billion makes up 60% of global population, with 3.5 billion middle class by 2030 (as compared to only 689 million in U.S.). 

The ASEAN region alone, with a population of 677 million and a combine GDP of $3.8 trillion as of 2023, represents an immense potential.

Emerging Markets: Thailand, Vietnam and India

 "Wine imports to Thailand, Vietnam and India are around 2 million, 1.8 million and 1.4 million cases (9L) respectively but are growing. These emerging markets of Asia are some of the fastest growing economies in the World with rapidly expanding middle classes. This new spending power and high per capita alcohol consumption levels present a substantial opportunity to wines and premium spirits brands", shares Rob Temple of Sinowine Ltd.

Thailand: Thailand's GDP is projected to increase 3% in 2025, with optimistic forecasts of tourism recovery, increased consumer confidence, investment growth in infrastructure projects, digital economy and export expansion. The hospitality market size is also projected to grow from US$1.42 billion in 2024 to a healthy US$1.87 billion in 2029.

Thailand's wine import market has also shown resilience and potential for long-term growth. After the post pandemic boom in 2022 and market correction in 2023, the renewed growth in 2024 indicates the stabilizing of the market.

One of the key reasons driving the growth is the drop of wine import tariffs from 54% to zero indefinitely. The reduction of excise tax to 5% has also set the stage for an exponential growth similar to Hong Kong's sweeping decision in 2008. This has led to a lowering of prices, and when combined with promotions and on-the-ground activations, this has shaped demand for multi-bottle purchases in supermarket as well as a general move towards the premiumization of wine, Champagne and whisky.

India: India's GDP and population growth, especially in the middle class, has opened a massive market for whisky and beer, with considerable opportunity for wine.

According to IWSR data, spirits, wine and RTDs in India see rising demand as consumers trade up, explore new formats and explore premium offering in the growing on trade and luxury off trade outlets.

As the number of consumers continue to rise, a considerable focus is on younger consumers. This category of drinkers is mindful about consumption and has a preference for choosing quality over quantity. This will lead to lesser, but better curated alcoholic choices.

Vietnam: